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Why Ministry Branding

It all started with a poorly designed coffee mug in a home store sitting next to a line of gorgeous mugs completely stealing the show. Only one of these mugs had a life giving message on it. It was a beautiful bible verse with the ugliest design and mug I could imagine.

It was in that moment that I could no longer un-see how the world of faith is missing out on the power of design. I admit, I refused to buy that coffee mug for a reason that sounds ridiculous but I'm here to tell you it happens all the time. I couldn't shake the awareness of how this same kind of reaction is happening to churches all over.

There is power of an authentic brand and it is necessary to sustain your church. I knew I was being called in a direction and here is how I answered.

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